The iconic Olympia exhibition centre in Hammersmith has undergone a remarkable transformation, with the first phase of the £1.3 billion project now open to the public. This ambitious redevelopment, led by Heatherwick Studio and SPPARC, promises to redefine the area's cultural and entertainment landscape. The initial unveiling showcases a vibrant rooftop experience, featuring restaurants, bars, and a food hall, all sheltered under a stunning facetted glazed canopy. This canopy, composed of 520 glass panels, is a masterpiece in itself, mirroring the barrel-vaulted roofs of the original exhibition halls.
One of the standout attractions is the British Airways ARC, a 3,800-capacity live music and entertainment venue operated by AEG Presents. This venue is just the beginning, as future phases will introduce two hotels, an office building, and a 1,575-capacity theatre, the largest new addition to London's theatre scene in decades. The project's design prioritizes public space, incorporating Olympia Way and Emberton Walk, with a unique digital art screen that will bring dynamic content to life.
This redevelopment is more than just a physical transformation; it's a celebration of British heritage and a vision for the future. Thomas Heatherwick, the project's design director, emphasizes the importance of adapting and reimagining iconic structures with care and creativity. The client, Olympia Estates, shares this enthusiasm, envisioning a dynamic destination that will attract visitors from around the world, offering a unique blend of London's culture, entertainment, and hospitality.
The project's scale is impressive, with a gross internal floor area of 186,000m² and a projected annual footfall of 10 million. The collaboration between Heatherwick Studio, SPPARC, and various specialist consultants ensures a meticulous approach to design and execution. As the project nears completion in 2026, it will undoubtedly become a landmark destination, redefining the relationship between heritage and innovation in London's vibrant cultural scene.
